Social media is an excellent tool for floral professionals.
So why aren’t many floral professionals allowing social media to work for them? Well, mostly because social media can be tricky, time-consuming and there are so many social media sites out there.
So which are the best for a florist to use? This is especially true for floral wedding designers. Social media is important in this sense because many consumers these days use it to find wedding planners, caterers, and florists. So what are the top five social media sites for floral shops?
1. Facebook
This is the obvious pick for the top spot. Facebook is the top social media site in the world right now. It’s not just about the number of people that use the site. It is also how easy it is to make a page for your business and get a following for it.
Facebook and Flower Shops go together like milk and coffee. This social media site makes it easy to ask your followers questions, share things with them, and give them general information like when you’re open for business. You likely already have a Facebook account. Go ahead and create a page for your flower business and spread the word about your floral designs. You certainly won’t regret it.
2. Instagram
Unlike Facebook, you are not meant to make long worded posts on this social media site.
Instead, you post pictures with short descriptions. This is excellent for all flower shops and floristry artists. Instagram is a floral professionals dream.
Each uniquely beautiful floral design can be shared across Instagram and even onto Facebook as you can fully integrate these two post one for the price two.
Take the time to sign up for Instagram for your flower shop or if you are a floral wedding designer. It will undoubtedly pay off in the long run.
3. Youtube
This one is number three for the same reason Instagram is numero dos. Youtube is all about posting imagery, or instead, share videos.
You could make a video slideshow of pictures, but that would be a major downplay on what you can do with Youtube. A floral designer can make how-to videos to show consumers how to make bouquets or tend to flowers they bought.
Of course, advertising your floral business through video is another major plus to using Youtube and is sure to build your brand SEO.
4. Pinterest
Very similar to Instagram, this is a social media website where you post pictures of your work. The main difference here is that these pictures are displayed as “pins” on a “board.” It’s like a bulletin board but with pictures.
People on Pinterest post pictures of their food, of art and other interests. So, why not flowers and floral professional designs? Believe it or not, floral designs are already a popular trend on this social media website. So get on this one and tap into the already enormous following for floristry on Pinterest.
5. Twitter
Finally, the mother of all social media websites in this day and age. This one would’ve been higher on the list, but posts on Twitter are made to be shorter. While this makes social media marketing on Twitter a little restrictive, this can be a good thing.
With an ever-shortening attention span of the general populace, shorter posts with pretty pictures of flowers are sure to be eye-catching. Twitter is second only to Facebook in total users, and that’s not by a wide margin at this point.
Those are the top five social media websites for floral professionals to use. Take the time and make an account for all five. While it is better to post frequently on these websites, even a few posts a week will help your floral business visibility on SEO.
Social media websites are just like word of mouth back in the old days. Merely having a few users click the share button on your social media content can start a wildfire. Something you post might even go viral, and that could cause your business to boom in a positive way if done correctly.
Florists, what is your favorite social media site that you see results from? Please share your feedback in the comment section below.
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