Are You Curious About – How People Feel About Florists?
Curiosity no more! We Love Florists surveyed thousands of participates from all across the country to find out exactly how people felt about florists and flowers in general. The results may surprise you and inspire you to make some changes or additions to your floral business.
Flower Survey Participates Age Groups:
With the highest age group consisting of 22-25 years old.
18-21 | 8% |
22-25 | 36% |
26-30 | 18% |
31-35 | 8% |
36-40 | 8% |
40-45 | 4% |
46-50 | 4% |
50-& up | 8% |
Flower Survey Participates Gender:
Male | 27% |
Female | 72% |
1. Have you ever received flowers? If so tells us when and why.
Most who participated in the floral survey opted to answer yes but wanted to share when and why they received flowers.
Just proves our point flowers are memorable.
No | 24% |
Yes | 20% |
Yes, And This Was When/Why | 56% |
#1 Reason Why Floral Survey Participants Got Flowers:
Birthday.
#2 Reason Why Floral Survey Participants Got Flowers:
Just Because.
If you are wondering Graduation was #3 followed by Valentine’s day, keep note most of the participates are younger in age.
2. In general, do you like flowers?
Yes | 88% |
Sometimes | 12% |
No, I Hate Them | 0% |
Share Your Personal Thoughts About Flowers. |
#1 Reason Why Floral Survey Participants Like Flowers:
Makes them feel special.
If you’re a floral professional you know flowers do convey emotion to the receiver, surprising to see was that most of the participants answered how special they felt when given flowers.
Close at #2 was – The way they smell.
Which again proves that flowers evoke all senses.
3. What is your favorite flower?
We were not blown away by the top flower choice, considering peonies are the top showcasing bloom on social media, it was surprising to see that gerbera and sunflowers still hold its own among favorite flowers.
Peony | 36% |
Rose (Light Pink Most Liked) | 18% |
Sunflower | 16% |
Gerbera Daisy | 12% |
Lily was followed in 5th place with Orchid next.
4. Have you ever called/visited your local flower shop to make a purchase?
Yes | 39% |
---|---|
No | 18% |
I Buy My Flowers Online | 28% |
Grab Flowers At The Grocery Store | 12% |
I was surprised at how many people buy flowers at Costco & Trader Joes.
5. What are social media sites you are on daily?
Instagram beat Facebook with these participates, florists if you do not already have an Instagram business account please create one as soon as you can its imperative to your floral brand.
31% | |
40% | |
8% | |
Snapchat | 9% |
Youtube | 0% |
11% | |
0% | |
Other | 1% |
6. Have you ever made a flower purchase directly from a link or Ad on social media from your local flower shop/florists?
Most floral survey participates never see their local flower shop on their social media feed. Florists engaging in social media gains recognition this survey is about gathering some valuable information on customer habits.
Post on your social media community sites often and have all your customers like you and follow you on all – offer a discount if you have to- its worth it.
Yes | 8% |
No | 63% |
I Never See My Local Florist On Social Media | 32% |
7. What merchandise would be ideal if your local flower shop/florist offered besides flowers?
Macarons / Sweets | 28% |
Chocolate Covered Strawberries | 18% |
Balloons | 14% |
Candles/Skincare | 12% |
Succulents | 8% |
Greeting Cards | 6% |
Gift Cards | 4% |
Plants | 2% |
Sweets came first and surprisingly most requested was Macarons, really? I should actually taste one now. Coming in last was stationary. Loving the stationary idea and surprisingly succulents beat out plants- makes you say hmmm.
8. What is your perception of florists/floral designers?
This question was fun to read the results below are the most answered ways participants see floral professionals.
Love that Talented was # 1, followed by some more unexpected perceptions.
Talented | 32% |
Easygoing | 24% |
Attractive/Pretty | 18% |
Expensive | 11% |
Funny | 6% |
Smart | 6% |
Not Sure | 2% |
9. Do you think this world needs florists/flower shops?
No | 0% |
Yes | 98% |
Sometimes | 2% |
10. Will this survey make you now purchase flowers from your local florist more?
Yes, for sure | 52% |
No, of course not | 8% |
Maybe | 40% |
We want to thank all who participated in this flower/ florist survey.
Gathering information about the way floristry is perceived is key to building the floral industry and staying ahead of consumers needs and wants.
Florists, what are your thoughts on this survey? Please share your feedback in the comment section below.
jessica moura says
such a cute blog idea <3