Florist/ Floral Industry Definitions
Find commonly used words in floristry, understand their meaning and definitions. We compiled a list of floristry basic definitions. These basic florist terms will help you at the start of your career in the floral industry.
Florist/Flower Shop Definitions
A workshop or studio, especially one used by an artist or designer.
The art of using plant materials and flowers to create a pleasing and balanced composition. Professionally designed floral designs, incorporate the elements of floral design: line, form, space, texture, and color, and the principles of floral design: balance, proportion, rhythm, contrast, harmony, and unity.
A person who sells and arranges plants and cut flowers.
The production, commerce, and trade in flowers. It encompasses flower care and handling, floral design, or flower arranging, merchandising, and display and flower delivery. Wholesale florists sell bulk flowers and related supplies to professionals in the trade. Retail florists offer fresh flowers and related products and services to consumers.
A shop where flowers and pot plants are sold.
Flower Definitions
The part of a stamen that contains the pollen.
The slender part of a stamen that supports anther (flower).
The specialized part of an angiospermous plant that occurs singly or in clusters, possesses whorls of often colorful petals or sepals and bears the reproductive structures (such as stamens or pistils) involved in the development of seeds and fruit: BLOSSOM
The stalk of the flower.
Each of the segments of the corolla of a flower, which are modified leaves and are typically colored.
The female organs of a flower, comprising the stigma, style, and ovary.
The part of the flower to which the stalk is attached to.
Each of the parts of the calyx of a flower, enclosing the petals and typically green and leaflike.
The male fertilizing organ of a flower, typically consisting of a pollen-containing anther and a filament.
Florist Technology Definitions
An application, especially as downloaded by a user. A type of software that allows you to perform specific tasks. There are Applications for desktops, laptops, tablets, and mobile devices.
Digital data stored, managed, and processed on a network of remote servers hosted on the Internet, rather than on local servers or personal computers.
A domain name is a unique name that identifies your website address. For example, the domain name for We Love Florists is "weloveflorists.com." Each website on the internet has a domain name that serves as an address, which is used to access their web page.
The activity of buying or selling products online or over the internet generally through your floral website.
A floral wire/flower wire service often called flower relay service is a company established to facilitate flower order exchange and fulfillment between local florists and/or third-party sales agents of flower arrangements.
Google My Business is a free online business listing service that is integrated with the Google search engine. Allows you to list your business for Google services and also allows you to post regular updates of your floral business as well as offers interactions with customers by allowing them to post reviews of your business.
A similar abbreviation, HTTPS means HyperText Transfer Protocol Secure. Basically, it is the secure version of HTTP. Communications between the browser and website are encrypted by Transport Layer Security (TLS), or its predecessor, Secure Sockets Layer (SSL). Make sure your floral website is https//.
HTTP// means HyperText Transfer Protocol. HTTP is the underlying protocol used by the World Wide Web and this protocol defines how messages are formatted and transmitted, and what actions Web servers and browsers should take in response to various commands. For example, when you enter a URL in your browser, this actually sends an HTTP command to the Web server directing it to fetch and transmit the requested web page. HTTP// is not secure and not recommended for your floral e-commerce website.
A payment gateway is an e-commerce software that authorizes payments for online retailers. It seamlessly connects to e-commerce or in-house payment processor.
A POS system, or point of sale, is a combination of hardware and software built to centralize business operations. It manages the transactions for your business, including credit card processing, and the post-transaction operations that lead to customer fulfillment.
When a search engine returns unpaid results Organic search results are listings that match the user's search on search engines. High organic search results are what SEO (search engine optimization) is based on. Also known as "Natural " results or "Orangic traffic".
The address of a World Wide Web page
A computer or program that manages access to a centralized resource in a network.
Florist Design Terminology Definitions
A handmade creation in which different petals or buds are wired together on a single stem to create the illusion of a giant flower
Compote is a floral design style in gather bowl usually used for fruit. Floral designing in a compote lends towards a more asymmetrical and romantic feel.
A flower bouquet is a collection of flowers in a creative arrangement
Flower processing/prepping is cutting applying hydration methods to flower stems properly and with proper treatment of flowers for distribution to increase their longevity and beauty for retail.
A small, round cluster of flowers, all cut to a uniform length. Usually made with one dominant flower or color.
Centerpiece terminology that looks like a pedestal or trophy. Flowers cascade over the sides and the design technique can be symmetrical or asymmetrical.
Supplies, construction, and materials that floral designers use to place and hold flowers or greens in an arrangement.
The time cut flowers can stay in a vase before they die.