Floral Designers, Are You Offering Wedding Packages On Your Floral Website?
Wedding florists now is the time to set up a pre-packaged wedding flower page on your website. Floral wedding packages allow your clients to choose their desired wedding or event budget, color scheme and quantity making it a no-fuss option. National floral competitors are already offering floral wedding packages and so should you.
We are not trying to eliminate the “one on one” customized consultation with your wedding client. What we want to do is offer a new way of choosing wedding flowers for the customers that prefer it. The implementation of a flower wedding website page is super easy and now is the perfect time to set up a floral wedding package website page- before the wedding season.
#1. Name Your Wedding Packages
The first step is to go ahead and sort out how many wedding floral packages you will offer and give them a name. The name is important however you can be simple here or as creative as you like. I personally like to name wedding packages by season and throw in a neutral (timeless) all year collection, this is my preference but does not have an impact on client selections.
The objective is to also make is simple for you, I say 5 color schemed wedding collections is a good starting and stopping point. If you are inspired to add more wedding collections go for it!
- Timeless Collection
- Winter Collection
- Spring Collection
- Summer Collection
- Autumn Collection
#2. Price Your Wedding Collections
For pricing, you will want to create a variety of pricing through upgrades. The idea here is to keep the offerings basic and allow the wedding client to upgrade a product by choosing different sizes and the desired quantity’s. Keep the floral product upgrades simple- standard and large.
Below are wedding floral compositions you can offer- you may stick to only personals or add archway designs, cake flowers, centerpieces, and garland.
- Bridal Bouquet
- Bridesmaid Bouquet
- Boutonnieres
- Wrist Corsage
- Hair Flowers/Crown
- Archway Designs
- Bubble Bowl Centerpiece (8×8 is a good size)
- Compot Centerpiece
- Sweetheart Table Centerpiece
- Garland
- Loose Cake Flowers
Note: Be sure to add the size in the description of the product.
#3. Create A Website Designated Page
Now the fun part- creating a beautiful wedding package page on your floral website.
Website Page URL Name:
Pay attention to the url and name this page exactly what it offers Flower Wedding Packages or Floral Wedding Packages if you want to add your location to the name this is good too.
Your url for this page should read- https://www.yourflowershop.com/flower-wedding-packages/ if you add your location then like this https://www.yourflowershop.com/austin-tx-flower-wedding-packages/. So why does the url name matter? We want to be very specific on what you offer on this website page so that search engines can index the page and bring it up so potential clients can see it.
Look & Feel Of Website Page:
Next, create a beautiful website wedding package page. I understand not all of us are web graphic designers however please do not just throw text on this page and expect it to be alluring. The wedding package page must be captivating and show the color schemes of your designs. Create a beautiful layout page to help visually intrigue your visitors on this page.
Delivery Terms & Conditions:
The delivery terms and conditions will be simply worded, this will cover you and set expectations for the customer. If you are allowing customers to purchase packages right from your website then you need to specify that it should be ordered example: ” Online orders for autumn collection must be purchased 25 days before wedding/event date to guarantee delivery”. Have a substitution clause and cancelation policy. If customers need to call to order then you may email or hand them you terms but still post on the wedding package page.
Voilà, now you have a wedding floral packages on your website! This is great option for customers who rather not have a consultation.
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