Florists Want To Make A Profit On Valentine’s Day?
Ah, Valentine’s Day! The holiday, as we all know it, is a day of romance. Of course, as florists or as a professional in the floral industry you are as romantic as they come, and so you know firsthand how special the anticipation of this holiday can be for couples, and also for the floral professionals who are running their flower shop businesses, floral events, arrangements etc. at this time of year.
The excitement of new and old romances is in the air, and Valentine’s Day turns into a flower industry rat race as florists attempt to keep up with last-minute requests. It can prove challenging even for the fittest of flower shop owners who will need the stamina to keep going uninterruptedly.
This all requires lots of organization in order to keep flowers beautifully arranged, and SOLD! Yes, the business is a labor of your love, time, energy, dedication, but florists, listen up, it’s OK to make a profit off your passion.
As an example, let us take other retailers who start promoting months in advance or before Halloween for their Christmas cha-ching as flower shop/ floral eCommerce owners should! So, in addition to all the hard work and dedication, let us also think smart to get you the Valentine’s Day flower profit results you are craving!
This blog will tackle the 4 most effective, simple and hands-on Ways of making the most profit during Valentine’s Day, to help you ride out the rest of February and March with ease, and creativity!
1. Have A Romantic Storefront & eCommerce!
Flower Shop Storefront:
We know you know that decorating for the seasons is a must, making a great impression does lure new patrons into your flower shop and tempts them to order from your floral website.
Let’s take this a step further, by creating enchantment, whimsy, romance, and all things love.
Let us stop and think about what huge department stores do with their windows during Christmas, how many people flock to them just to get a glimpse: Valentine’s Day for flower shop owners is the same thing.
Get your creative juices going, and leave the doily cardstock hearts for school children; use your knack for design to blow everyone in your area away with your interpretation of Valentine’s Day, and once again, it’s OK to push the envelope if your location allows it!
Many flower shop owners are game to this, and decorate amazing spaces all season long to keep their community guessing “What will they think of next?”, and thus, not only in-person but also online visitors, flocking to see, will post your flower business and share with all their social media followers. Can’t beat that!
In this day of Social Media craze, people look for hotspots to post and share.
Turn your flower shop space into a customer’s dream destination!
Flower Website:
Another overlooked storefront is your 24/7 days a week open storefront on the internet. This is your floral website make sure you have-
- Attractive Home page.
- Secure (https) floral website.
- Responsive floral website.
- Professional floral product images- all same size and clear
- Updated pricing.
- Coupon codes for early birds.
- Clear and easy to find Valentines Day products.
- Your shop phone number and address.
- Blog about Valentines Day.- Something as simple as “The best Valentine’s Day Poems, or The Strangest Valentine’s Day greetings”. We want to entice your visitors to read this blog and also web surfers to land on this page. It’s perfectly OK to think outside of the box with your flower blog topics.
2. Offer Flower/ Rose Boxes!
“Oh, Flower Boxes, How Do I Love Thee?”
Floral boxes are so hot right now, yes I’m sure as a floral professional you have seen flower designed box containers around a bit, and they are only getting bigger, better more creative, and more in demand.
To make the flower boxes more attractive, add chocolates, plush whatever your heart desires to these versatile containers; use fresh or preserved roses, and/or save and purchase shorter stem roses.
The advantages of using flower boxes are:
Easy to make, they are a best-seller in floral design!
Great for transport.
Perfect for branding your floral business.
We cannot express this enough, if you are not selling floral boxes this Valentine’s Day you are missing out on SALES, they are absolutely trending and a customer’s first pick! Every recipient will be captivated by them and they also work wonderfully for women and men alike.
Make sure to have your shop’s name clearly displayed on all floral box containers. The flower boxes can be purchased prefixed with your business logo or high-quality stickers. The cost of the flower boxes includes their overall appearance which needs to be on point.
3. Floral Upgrades & Add-Ons!
Also known as up-sells and cross-sells- every flower shop owner must have a strict policy of up-selling and cross-sell to every customer that calls or comes into your flower shop-most especially during Valentine’s Day holiday. This can mean a difference between making a good profit or making a substantial profit, the actual sales for these simple upgrades and add-ons are amazing.
Training employees on up-selling and cross-selling techniques actually sound harder than it really is — one need only pose a simple question to the customer, and if the customer’s response is negative, that’s OK, no harm done. For example, “If you upgrade to x you will save x.” “If you add x you will save x.”.
Upgrades can include offering a purchasing customer the option to get a larger size/quantity for the best value, so, be sure to make it alluring for your customer.
Add-Ons can be:
- Plush
- Balloons
- Cholate covered strawberries
- Chocolate
- Macaroons
- Greeting Card
- Plant
- Candles
- Gift Cards
- Succluentent
- Just about anything that goes good with flowers, and we all know everyone goes with flowers.
Some flower shop employees feel they are being too pushy with these floral upgrades and add-on pitches but actually, it is a way to be helpful. Customers are not floral professionals, so sometimes they are simply not aware of all the awesome add-ons or upgrades that will actually save them money. Applying this method is a must!
4.Offer Promotions & Discounts!
Last but not least, a fool-proof way of garnering your customers’ attention is to offer promotions and discounts, such as promo codes, flower coupons or free deliveries.
By doing so, you will be able to retain clients and attract new ones, and it keeps the momentum going in order for your business to continue profiting off your Valentine’s Day products and services!
Here are some of the promotion/discounts you can offer in your flower shop:
- “x dollars off”–$10.00 off when you spend $150.00.
- BOGO–Buy one get one 50% off or free.
- Percentage Discounts–10%- 20% off purchase.
- Multi-Buys– buy 3 get 1 free.
- Free Delivery
Be sure to post your promotions/offers on your social media and floral eCommerce website to get the buzz going.
Tip: If you are working with a floral wire service please watch your spending on purchasing their codified Valentine’s Day products, some may be super attractive however these do hurt your profitability as they can be costly. Also please make sure that you are actually getting enough money for the arrangements you are filling, consider the time to deliver, product and cost of labor. On Valentine’s Day LABOR, is key, as taking time to fill each floral wire service order takes away from your non-wire service customers.
Florists do you have a tip on how to make a profit on Valentine’s Day? Please leave your feedback and questions in the comment section below.
Skip Manley says
We offer a way for local florists to bring in fresh wholesale chocolate covered strawberries with no special signup needed. . These are very perishable so some stores are staging there deliveries so not all arrive on the same day. These are the same strawberries we sell retail, all dipped fresh the same day we ship them with overnight service. Wholesale prices at a very low minimum.
Our North East Zone has the best rates (and an automatic discount), but we also deliver nationwide overnight.
See https://www.ccberries.com/?af=twitter give us a call for special information on how to get them first thing in the morning without carrier surcharges.
Jane says
Where is a good place to get rose boxs and also looking for a source for fancier wrapping papers for cut bouquets. Any help appreciated
Idalina Bertone says
You may purchase rose boxes here Floral Supply Syndicate and here https://fleur-box.com/quote-request/– You can spend less and get a sticker to add to the boxes or spend more and have them affixed with your logo.
Amazon actually has some great wrapping paper for the popular full round bouquet wrap https://www.amazon.com/Wrapping-Bouquet-Packaging-Supplies-Champagne/dp/B071LHKW76
Sometimes there are great finds at Ali Express too.
Hope this helps! 🙂
I work out of my home
I am on a fix income are there any grants for a store fronth
Some communities do offer grants or low-interest loans to get you started with your small floral business.
Check with your city town hall they will be able to guide you in the right direction.
It works very well for me
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Thanks for posting this blog. The flowers designs are very unique I like it so much. I am planning to send flowers to my wife this valentines. I wanna try this kind of flower.
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