Florists, Have You Started Preparing For The Christmas Season?
As florists, you know that once Halloween starts creeping up on you then Christmas is literally just around the corner. Some florists feel like Christmas is non-eventful for their flower shop, thus making the holiday season not so exciting- however, did you know there are proven floral marketing ideas that work in getting your brand recognized and bring in some much-needed sales during the Christmas season.
While you might think it is a bit early to plan for Christmas now, I assure it isn’t. Getting started earlier with Christmas floral marketing is the best way to resonate with your potential customers. Let us dive right into the top 5 merry ways to market for your floral business for Christmas.
01. Window/ Store Display
Visual merchandising is something big box stores know all too well about, which can encourage browsers to shop and feel comfortable all while putting them in the festive mood.
Florists’ your retail space is no different. Having a visually appealing Christmas Window to lure passers-by in and then beautifully displayed merchandise to entice your shoppers is a must-do for the Christmas season.
I want you to go ALL OUT! A few decorative items here and there are great -however we are looking to attract customers as well as be a bit unique and think outside the box.
Let your creativity explode with your Christmas decorations – post pictures on social media and watch as your community stops in to pay your flower shop a visit.
02. Website Design
As a floral retailer besides focusing on the decor of your flower shop you also must take some time to dedicate to your floral website. Christmas online browsers are exceeding in-store shoppers so your website should be festive and userfriendly.
Start with a captivating home page and list all your fabulous Christmas offerings to motive your visitors to shop. Offer Free Delivery and flowers with unique gift item options.
03. Mini Christmas Trees/ Boxwoods
We can all agree that a decorated Christmas Tree is symbolic of the season. With that said every florist should offer mini decorated Christmas trees or Boxwoods during the holiday season. These little fellas make the perfect gift for a variety of people- offices, homes, children love them in their room to make all merry and festive.
These truly do sell and I encourage you to offer them in your flower shop and on your floral website this season. The decorations can be super simple you can even sell some with or without lights.
04. Christmas Floral Workshops
Many florists are jumping on the Floral Workshop bandwagon and I think it is Awesome! Christmas time is essentially a time for family gathering and meeting up with friends that perhaps you haven’t seen in a while so that is why a Christmas floral workshop makes so much sense and is profitable.
The trick is to offer these ways before Christmas closer to or right after Thanksgiving. Most popular Christmas themed workshops are wreath-making- everyone loves to adorn their door with a Christmas wreath so it is a no brainer. However, you can offer many various themes. If you have not tried a Christmas workshop yet try one this season, be sure to promote on social media and even call your local community paper for a posting, check out your community Facebook page to post so all can see. Have a blast hosting these!
05. Unique Gift Items
If you have a brick-and-motor and are not offering a variety of gifts you are missing out all year long but most of all during the Christmas season. I get it you are flower shop and offer flowers, however, there are many gifts that go amazing with flowers and some that can be uniquely created by you that no one else is offering such as- amazing gift boxes, gourmet baskets with plants. The ultimate goal is to get people shopping and entice them with your gift items and flowers.
If you want to create unique gift items this holiday season it is not too late! Start shopping around and create beautiful design gift boxes for all sexes including children these are perfect additions to a flower purchase and for some floral professionals sell more during the holiday season than flowers. Be creative and post on social media as well as your website- send an email newsletter out to your current customers to introduce your new fantastic gift items.
There are so many ways to market your floral business for the Christmas Season we touched today on the Top 5, if you are new to the floral industury this is a really great place to start.
It goes without saying that of course, you must be a member of the popular social media communities and post often as well as have an email newsletter campaign out to your customers at least once a month to continually remind them of your brand and offerings. Having these marketing essentials in place allows you to take marketing for your flower shop to new exciting levels. Have fu with marketing that is what it is all about!
Wishing you all a very healthy and prosperous holiday season! โฅ
joe says
I feel this is such a helpful Blog shared us during the Christmas Times amazing ideas Thanks a lot …! Advance Mery Christmas ๐