5 Florist Must-Read Flower Business Books “Today a reader, tomorrow a leader.” – Margaret Fuller We’ve reviewed the top 5 floral industry Must-Read books these books offer lots of valuable information to gauge your knowledge and success in floristry. 1.Floret Farm's A Year in Flowers: ... VIEW POST
Florist Pricing: A Basic Guide To Markup
Florist Basic Pricing Guide “The book of nature is written in the language of Mathematics” -Galileo Running a flower shop or floral eCommerce website starts with creative skill however the longevity of your business relies on consistent and proper florist pricing. One thing to take notice ... VIEW POST
Florists Favorite Wedding Props Supply List
Florists' Not Sure Where To Get Your Floral Wedding Props? If you are just starting out as a wedding florist you may be wondering where to purchase floral wedding props that will help you achieve your client's wedding style inspirations. With loads of variations of floral wedding themes, it ... VIEW POST
Must-Have Floral Cooler Flowers: Florist Checklist!
What flowers do the majority of florists keep in their flower shop/ floral cooler? If you just opened a flower shop then you may be wondering- "What flowers and foliage do I order to keep in my floral cooler/ shop?" Florists have access to many different types of blooms and greens however ... VIEW POST
The Baby’s Breath Comeback: Florist Trends On Instagram
Baby's Breath AKA Gypsophila Is Now A Trending Bloom Baby's breath is breathing new life in floral design. The perception in the past that baby's breath was considered a sort of cheapy looking filler flower lacking in unique substance- however, in today's floral event/everyday trends this is ... VIEW POST